Friday, October 30, 2015
Cookie basket playing
Lately I have been asked if I can do gift baskets for people. I am a bit torn by this prospect as my main philosophy with my cookies is that I want people to be able to buy them regularly and eat them like a daily snack, rather than an occasional indulgence. This to me means reducing the price and also the pretty packaging. I really hate all the rubbish that is associated with Japanese packaging. But... I live in Japan where packaging is everything.
Because I have been approached so many times I know there is a market for more beautifully wrapped cookies, so I have decided that I will take my business in two different directions - I really want to continue with the basic packs I have, but then add in a gift basket range too - on a make to order basis so I don't waste time and money on expensive packaging only to have to bring it home again.
I love the idea of making things interesting, but every time I try to make proper baskets they end up looking very amateur. So last week I took some cookies to a friend who is a florist to see if she could give me some basic ideas for making a basket look good. Today she called me and told me she had so much fun thinking of ideas - playing around with arrangements etc. so I went to pick up the finished products. I found it really interesting to learn a few of the small tricks of the trade - how to roll up a bit of extra paper to make things stand up, the tiny bit of shredded paper to tie it all, how to use cellophane effectively etc.
Now that I have the basics I will try with different sized bags of cookies etc. and properly drop the soft toys... I just can't justify an extra 100 yen for a soft toy that is likely to be thrown out anyway! I hope to have a basic range ready just in time for Christmas - anyone who needs something a little different and very special to give to workmates etc... just let me know!